Social Media STRATEGY AND MANAGEMENT

Please email to request a resume and deck of previous work: thekateferg@gmail.com

Experience:

My 5+ years of social media work has included creating and running accounts for a variety of brands and individuals, as well as strategizing in marketing and consulting on branding. I have created communities from scratch and jump-started stalled accounts with goals including VC funding, app conversions, product sales, course sales, web traffic, and acquisition.

I have worked with brands or companies in the following categories: wellness, tech, lifestyle, fashion, influencer, real estate, art, and more.

What:

I’m analytical and creative, always balancing algorithms and authenticity. I love approachable copy and great imagery, plus use my experience in marketing, PR, copywriting, photography, filmmaking, and creative storytelling to round out social media initiatives.

My start in social media is a great example of how social media works: I got my first offer to work in social media because a company was interested in how I use my personal social media. I myself am a blogger, and work with affiliates, brand partnerships, and navigate pitches. As an independent one, I’ve also built websites, learned SEO, and understand how all of these different parts work together. I have a unique perspective on social media because I have the experience of being completely immersed in it from every angle.

Background:

In addition to my formal education at UC Davis, where I received a BA in Sociology (with an emphasis in law), and an English minor, I have completed the Google Digital Marketing & E-Commerce certificate program, attended Austin School of Film’s Digital Video Certificate Program, and attended a photography study abroad program in Paris. I’m a certified Reiki practitioner with second level Reiki Ryoho and Holy Fire, and second level ICRT Animal Reiki.