Social Media Work (an overview)

I’ve created and run social media accounts for a variety of brands and companies, as well as strategize in marketing and consult on branding.

I love approachable copy and great imagery. When applicable, I use my experience in marketing, PR, and creative storytelling to round out social media initiatives as well. Below you can see visuals of a few different accounts on my resume.

Here’s me, @KateFerg

I created and ran all social media for the tech startup @Tribalist, an app for saving and creating lists. That included creating brand voice, growth, curating imagery, creating content, producing video content, and community management.

In addition to social media, I also wrote editorial web copy, copywriting, identified and consulted on ideal audience, consulted on marketing tactics, and on boarded site and app users.

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I recently started working with a networking app called Renge, @therengeapp, which for now is mostly focused on the Los Angeles area.

In addition to running social media and brand voice I’m strategizing on marketing at large, writing copy, and doing web design.


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I founded the arts and lifestyle site Divvy Magazine, and in addition to writing, curating, designing, and shooting some imagery, I also run all social media media channels.

Developed channels on Instagram, Pinterest, Twitter, and Facebook, as well as do social media marketing.


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Former CMO of L.A. based luxury fashion line Strapped Mfg. @strappedmfg. Led marketing initiatives and ran social media across Instagram, Pinterest, and Facebook.

PR and marketing included securing outside press and securing influencer relations for the brand.